Designs that elevates business startups
- Franco Yap
- Jun 3
- 2 min read
Updated: Jun 6

There are a lot of ways to improve your marketing strategy, such as focusing on your market research; analyzing
Target Market, Demographics and Competitions in the market.
But there is another thing that supports your business credibility,
and that is creating a strong and well-designed Visual Identity Design.
Building a Visual Identity design isn't just about making things look pretty; it's about strategic problem-solving that sets your goals
and market positioning. It also motivates a startup business to build a strong presence, gain trust, and elevates growth trajectory.
so here are the elements for a Visual Identity design:

A well-designed Logo helps customers quickly distinguish your business from competitors.
Think about the iconic Nike logo you see everywhere – instantly recognizable even without the name.
This is crucial in a busy business market.

Color Tones or Color Palette explain its purpose
and importance, which can relate to business perceptions, psychological
and cultural aspects of each and every colors you choose.

Icons and Patterns are visual symbols designed to represent a concept, action, service, of your business, there are like “fragrance”,
it makes your business idenitity to be more irresistable.

Fonts, Typeface, Typography helps you to define your business Identity. It is the voice of your brand which stand out and be remembered. Think of iconic brands like Coca-Cola or Disney; their distinctive typefaces are as recognizable as their symbols.

And finally, the Look and Feel. It is the overall core of you design goal
for you business. It ensures every interaction, every visual, and every message aligns to create a cohesive, memorable, and resonant brand presence that distinguishes you and connects deeply with your target market.
So, this is Visual Identity design for you. It has all the elements that supports each other to create a well-defined design for your business.










This is fantastic Franco. I am so happy to see you writing on your own blog, and I am sure to follow your insights on design, branding, and all around it for sure.
Proud of you. I've full confidence on your Design works. All the best